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|  | | July 22 2009 09:34:38 AM EST | |
| ...and it must be seen as good for Corvette and Corvette Racing.
Bob Lutz, the lead car guy in corporate car guy world, elects to stay vs go into retirement.
Fritz, already on record as a Corvette supporter, makes the call that Bob be the watchdog for “all creative elements of products and customer relationships".
As such, Lutz will work in consensus with Tom Stephens – Product Development / Engineering and Ed Welburn – Design to give GM integration of product, marketing, and message.
Plus, we get a continued supply of more ‘Bob Bon Mottes’, as per a recent FastLane On-Line Chat.
* “I guess it depends whether you have your own personality or whether you are a lemming-like follower of current trends. I think an audacious and bold person with a mind of his or her own would go to a dealership and see that our new vehicles easily trounce the foreign competition in performance and value. I think it's uncool to drive an import.”
* “Great cars and trucks are never appliances, they always provide a visceral thrill, and i think we're making a lot of vehicles like that.”
* “Jeremy Clarkson? He declared Corvette ZR1 to be the finest vehicle of all time. I love the guy.” |
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